We are jewellers, goldsmiths and watchmakers. Our work begins where people entrust something to us: a ring for life, a watch passed down from generation to generation, a piece of gold that stands for security.
This trust is the core of our profession. We protect it with care in trading, with honest advice and with craftsmanship that knows no shortcuts. Anyone who buys, sells or has something repaired with us should be able to rely on it – in every store and every workshop of our association.
We believe that together we are stronger than alone. Whether a small family business in the town centre, a master workshop or a wholesaler: in the Bund Deutscher Juweliere we meet as equals. We share knowledge, experience and worries too – and learn from one another, across regions and generations.
Our industry is diverse. Many of our members have their roots in different countries and cultures and have made Germany their professional home. With us, origin and company size do not decide who belongs. What matters is a shared commitment to quality and responsibility.
We are committed to the future of the craft. We make the profession visible, accompany young people on their way into the workshop and strengthen training and further education. Because a craft only lives as long as it is passed on.
We take our obligations seriously. Trading in jewellery and precious metals carries a special responsibility. We provide clear information, support our members in putting it into practice day to day and campaign for fair, practical rules.
We give our industry a voice. We take our members’ concerns to where decisions about them are made – to politicians, chambers and the public. Objectively, reliably and with the knowledge of those who stand in the store and the workshop every day.
And we create places to meet. From Hamburg to Munich, from Cologne to Berlin, we bring together people who share a passion. Colleagues become partners, encounters become a community.
This is what the Bund Deutscher Juweliere stands for. This is what we work for – today and in the future.